As the founder of a small business and longtime Excel nerd, I’ve always been interested in data. How to collect it, store it and present it in new and interesting ways. A farmer by trade, I started my career running one of the largest hop farms in the Northeast, supplying craft brewers all over the East Coast with over nine responsibly cultivated and processed hop varieties.
As my business grew, I knew I needed to find efficient ways to oversee day-to-day operations and processes. Enter: AirTable. This new program proved nimble and effective for all types of things—tracking hours, hiring staff, reviewing expenses, managing payroll, even monitoring crop growth. When I found myself starting to experiment with creating different templates and views for my unique needs as an entrepreneur, I knew there was a way to help others address the practical problems we all face as business owners.
I started creating content for TikTok in 2021 with the simple goal of offering personal insight and user-friendly solutions to small businesses who also relied on AirTable for their daily operations. My following quickly grew to over 22k people, all looking for ways to optimize and streamline their use of the platform. Since then, I’ve made the transition from farming to full-time consulting, working with small-scale startups, large corporations and everything in between. You can now find most of my content on YouTube, where I post full build tutorials.
If you’d like to hear more about how I can help your business not only function, but thrive, reach out to book a consultation—and let’s build something together.
